Last updated: September 2026

​

Avid Edge Pty Ltd (Avid Edge, we, us or our) respects your privacy and is committed to protecting the personal information we collect and hold.

​

This Privacy Policy explains how we collect, use, disclose, store and protect personal information, including information collected through our website, forms, communications and business activities.

 

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where they apply to us.

​

1. What personal information we collect

The types of personal information we collect depend on how you interact with Avid Edge and may include:

• your name, business name, job title and organisation

• email address, telephone number and other contact details

• information you provide when requesting a quote, making an enquiry or contacting our team

• information relating to your uniform, workwear, PPE, promotional merchandise, print, signage or other product and service requirements

• event details and requirements provided in relation to brand activations or other services

• information you provide when downloading a guide, checklist or other resource

• information you provide through website forms or live chat

• customer, supplier and business contact information

• order, transaction, delivery and account information

• records of our communications with you

• marketing preferences and subscription status

• information about how you use our website, as described below.

 

We generally do not seek to collect sensitive information through our website. If sensitive information is required in a particular circumstance, we will handle it in accordance with applicable privacy law.

​

2. How we collect personal information

We generally collect personal information directly from you when you:

• submit a website form

• request a quote

• download a guide, checklist or other resource

• use our website chat function

• contact us by telephone or email

• place an order or do business with us

• subscribe to marketing communications

• interact with our team in the course of a business relationship.

 

We may also receive personal information from your employer or organisation, a colleague, referral partner, supplier or another person where this is reasonably necessary for our business activities.

 

Some information is collected automatically when you use our website through cookies and similar technologies.

​

3. Website analytics, cookies and similar technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, understand website usage and help us improve our website and services.

 

Depending on your privacy choices, information collected through these technologies may include:

• pages viewed and interactions with our website

• date and time of visits

• referring website or source

• browser and device information

• operating system and screen or device characteristics

• approximate geographic information

• technical identifiers and cookie identifiers.

 

We use Google Analytics 4 to help us understand how visitors use our website. Google Analytics may use cookies and similar technologies and process information about website usage, devices and interactions.

 

We use Usercentrics to provide website privacy controls and manage consent preferences for cookies and similar technologies.

 

Where privacy controls are available on our website, you can use them to manage your preferences. You can also control or delete cookies through your browser settings, although disabling some technologies may affect certain website functionality.

 

We periodically review the tracking and analytics technologies used on our website and aim to collect only information reasonably necessary for our business purposes.

 

This section is particularly worth having now. OAIC specifically says organisations using tracking technologies should clearly explain their use and the kinds of personal information collected, and should regularly review the technologies deployed on their websites.

​

4. How we use personal information

We may collect, hold and use personal information to:

• respond to enquiries and quote requests

• provide products and services

• communicate with customers, prospective customers and suppliers

• process and manage orders, accounts, deliveries and customer service

• provide requested guides, checklists and other resources

• plan and deliver brand activations, events and related services

• administer and improve our website and services

• understand website usage and performance

• maintain business records

• manage customer and supplier relationships

• prevent fraud, misuse or security incidents

• comply with legal and regulatory requirements

• send marketing communications where permitted by law.

 

We may also use information for another purpose where you have consented to that use or where it is otherwise permitted or required by law.

​

5. Marketing communications

Where you have subscribed to receive marketing communications, or where we are otherwise permitted to contact you, we may send information about Avid Edge products, services, resources, news and offers that we think may be relevant to you.

 

We use Mailchimp to help manage some of our email communications and mailing lists. You can unsubscribe from marketing emails at any time using the unsubscribe link included in the email or by contacting us.

 

Unsubscribing from marketing communications will not prevent us from sending communications that are reasonably necessary to provide a product or service you have requested or to manage an existing business relationship.

​

6. When we disclose personal information

We may disclose personal information where reasonably necessary to operate our business or provide our products and services, including to:

• website, hosting and technology providers

• email and communication service providers

• analytics and consent-management providers

• suppliers and manufacturers

• decorators, printers and other production partners

• freight, courier and logistics providers

• professional advisers and service providers

• payment or transaction service providers where applicable

• government, regulatory or law-enforcement bodies where required or authorised by law.

 

We only disclose information that is reasonably necessary for the relevant purpose.

 

Our service providers may handle personal information on our behalf in accordance with their own contractual, privacy and security obligations.

​

7. Overseas disclosure and processing

Some of the technology and service providers we use operate or process information outside Australia. For example, we use Mailchimp for certain email and contact-management functions. Mailchimp states that it and its affiliates operate servers in the United States and that third-party providers may also process personal information in the United States and other international locations.

 

Other service providers may also process or store information outside Australia. The countries involved may vary depending on the provider, its infrastructure and the services being used.

 

Where required by applicable privacy law, we take reasonable steps in relation to overseas handling or disclosure of personal information.

​

8. Storage and security

We take reasonable steps to protect personal information we hold from misuse, interference, loss and unauthorised access, modification or disclosure.

 

Personal information may be stored electronically in systems operated by Avid Edge or by service providers acting on our behalf.

 

We use appropriate administrative, technical and organisational measures having regard to the nature of the information and our business operations.

 

No method of electronic transmission or storage is completely secure, so we cannot guarantee absolute security.

 

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, our legitimate business requirements and applicable legal obligations. When information is no longer required, we take reasonable steps to delete or de-identify it where appropriate.

​

9. Accessing or correcting your personal information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

 

To make a request, contact us using the details below.

 

We may need to verify your identity before providing access or making a correction.

 

In some circumstances permitted by law, we may refuse an access or correction request. Where required, we will explain the reason for doing so and the available complaint mechanisms.

​

10. Privacy enquiries and complaints

If you have a question or concern about how we handle your personal information, or believe we may have breached your privacy, please contact our Personal Information Officer using the details below.

 

We will review your enquiry or complaint and aim to respond within a reasonable period.

If you are not satisfied with our response, you may be entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC).

​

11. Third-party websites

Our website may contain links to websites or services operated by third parties.

 

Avid Edge is not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy information provided by those organisations before providing personal information to them.

​

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers or legal obligations.

 

The current version will be published on our website and the “Last updated” date above will be changed when the policy is materially updated.

​

13. Contact us

For privacy enquiries, access or correction requests, or complaints, please contact:

 

Personal Information Officer
Avid Edge Pty Ltd
1/49 Links Avenue North
Eagle Farm QLD 4009
Australia

​

Phone: 1300 366 884
Email: hello@avidedge.com.au