TRACTION for Young People
Supporting TRACTION for Young People with branded apparel, event signage and merchandise that helps mentors, volunteers and programs present consistently across community initiatives and events.
Community & Youth Development
Uniform Program, Event Signage & Branded Merchandise
Brisbane
The Brief
TRACTION for Young People works with at-risk youth across Queensland, helping participants build practical skills, confidence and resilience by working alongside mentors to build their own bikes.
As the organisation expanded its programs and community reach, TRACTION needed branded apparel, merchandise and event materials that would help mentors, volunteers and program teams present consistently across workshops, community events and partner initiatives.
The Solution
We worked alongside the TRACTION team to supply branded apparel and merchandise that supports both day-to-day program delivery and community engagement activities.
From uniforms worn by mentors and volunteers to branded event materials such as marquees and tablecloths, each element helps ensure the organisation’s programs show up professionally and recognisably across different locations and initiatives.
Delivery
Over several years we have supported TRACTION with a range of branded assets including staff apparel, program merchandise and event signage used across community programs and partner events.
Consistency across these touchpoints helps ensure mentors, volunteers and program leaders are easily identifiable while maintaining a strong and recognisable presence at workshops and events.
The Outcome
TRACTION has now supported more than 2,500 young Queenslanders, helping participants reconnect with education, community and opportunity.
Programs such as Building Deadly Riding Deadly, developed alongside community partners including the Sisters of the Saddle cycling community, are supporting Aboriginal and Torres Strait Islander young people while strengthening cultural identity and wellbeing.
While the impact of the organisation’s work extends far beyond apparel or merchandise, consistent branding helps ensure programs, mentors and volunteers present confidently wherever the work takes them.
Supporting organisations delivering real impact in the community is a partnership we are proud to be part of.
